LeadNitro | About Us & Our Story

Matthew initially began his career as a software BDR, where he realized how time-consuming and repetitive the job could be. Wanting to find a more efficient way of doing various sales work, Matthew experimented with different scripts, and automations which brought his weekly workload from 40 hours to only 25 hours, while still maintaining the same excellent performance. However, it wasn’t until the release of GPT 3.5, that Matthew realized the true potential of automating a BDR’s tasks.

Teaming up with his long-time friend, Justin, a computer scientist and machine learning expert, they developed the prototype of LeadNitro, and in the fall of 2023 the company was officially launched!

Be proactive

Focus and act on what you can control and influence instead of what you cannot.

Put first thing first

Prioritize and achieve your most important goals instead of constantly reacting to urgencies.

Begin with the end in mind

Collaborate more effectively with building high-trust relationships.

Think win-win

Approach each situation looking for ways everyone can win.

Synergize

Develop innovative solution that leverage differences and satisfy all key stakeholders.

Seek first to understand, then to be understood

Influence others by developing a deep understanding of their needs and perspectives.

Sharpen the saw

Increase motivation, energy, and work-life balance by making time for renewing activities.

We believe sales should be about people, not paperwork.
That’s why we are determined to save BDRs and Sales Reps more time to build real connections and win with confidence.

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MATTHEW LAU

Co-founder & CEO

Drawing on his background as a Revenue Operations Strategy Consultant and a Software Sales Representative, Matthew leverages his experience to foster the growth of the LeadNitro team and drive our mission to revolutionize sales through automation. Under his leadership, the team is empowered to innovate, collaborate, and succeed. Motivated by a passion for empowering sales professionals, he builds tools that simplify work and amplify results. Matthew’s goal is to create an environment where people and technology unite to transform sales.

JUSTIN SAN JUAN

Co-founder & CTO

With over five years of experience in software engineering and Agile methodologies, Justin is the innovative force behind the LeadNitro Platform. His role ensures the platform's robustness, scalability, and focus on user needs, guaranteeing reliability and effectiveness. Passionate about solving meaningful problems, he is dedicated to building tools that help sales teams achieve more with less effort. Justin’s vision is to create technology that feels less like software and more like a trusted partner in every step of sales. less like software and more