Matthew initially began his career as a software BDR, where he realized how time-consuming and repetitive the job could be. Wanting to find a more efficient way of doing various sales work, Matthew experimented with different scripts, and automations which brought his weekly workload from 40 hours to only 25 hours, while still maintaining the same excellent performance. However, it wasn’t until the release of GPT 3.5, that Matthew realized the true potential of automating a BDR’s tasks.

Teaming up with his long-time friend, Justin, a computer scientist and machine learning expert, they developed the prototype of LeadNitro, and in the fall of 2023 the company was officially launched!